Juan de Lascurain
EYES ON THE ARTIST
Juan de Lascurain
The lifestyle brand has become synonymous with originality and artistic innovation. Founded in 2004 by visionary Mexican designer Juan de Lascurain, the brand has grown into a global icon that celebrates dreams and creativity. Each collection is carefully curated based on Juan's unique designs and creative insights.
Juan's journey began with a leap of faith. Despite being told by many that he was crazy, he decided to follow his passion for art. Financial setbacks and moments of uncertainty didn’t stop him. When money ran out, he found a creative solution: he started selling notebooks featuring his designs at a local Starbucks in Mexico City. This simple yet bold idea was the start of something big.
His unique style quickly caught the attention of major brands and organizations around the world. Today, he collaborates with iconic names like Kleenex, Kotex, the Burj Khalifa, Hilton Hotels, Nobu Hotels, the Homeless World Cup Foundation, and even the White House.
Juan de Lascurain’s philosophy is at the heart of the brand: "It doesn’t matter where you come from, or how much money you have; if you have faith, a dream, and work hard, you can achieve anything." With this vision, he inspires not only customers but also a new generation of creative thinkers.